ZARD
Zard is an Italian workshop specializing in the design and production of exhaust systems for motorcycles. Each Zard exhaust is custom-made for the target motorcycle, combining craftsmanship with advanced technology.
This synergy of traditional craftsmanship and innovation represents the distinctive value of the company.
This synergy of traditional craftsmanship and innovation represents the distinctive value of the company.
All production stages, from welding to final assembly, take place in-house, using high-quality materials.
The end result is a high-quality product, entirely made in Italy.
Why was this rebranding project born?
This rebranding initiative was not commissioned by Zard; it is a personal project that I decided to undertake. The reasons behind it are different and related to the current situation of the Zard company. I believe that, at present, Zard's identity is vitiated by several technical and communicative aspects that do not bring out Zard's true values, such as the power, flexibility and quality of its products.
(Some of the images you will see are original by Zard, but modified by me to fit my concept for their brand)
